Welcome to Cyberstone International, for our 25th Anniversary Events we are refurbishing
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WE DO OFFER YOU 21st, MACRO-TRENDS...
Trendy Disruptive Macromarketing
Macromarketing addresses big/important issues at the nexus of marketing and society. In a more interconnected world of markets, marketers, and their stakeholders, macromarketing is an important mechanism to study both opportunities and shortcomings of marketing, and both its intended positive effects and unintended deleterious effects. Macromarketing therefore includes an optimistic perspective; it seeks functional mechanisms to enhance marketing processes and systems, to the benefit of the largest number of stakeholders, the world over.
Dr. Clifford Shultz
Journal of Macromarketing
Charles H. Kellstadt Chair of Marketing
Loyola University Chicago