Place Branding & Branding Place
From
Place branding (To not be confused as
Place marketing / Place promotion )
Cities and regions can be branded as well as products or services, we do involve our branding techniques and marketing strategies in their economic, political and cultural highlighting.
A not very simple job, a multidimensional one: any place has got a history, a culture, an ecosystem, all of them need a suitable networking of associations, "linking products, spaces, organizations and people.
For not yet Lucky Areas and for inclusive & sustainable Business Development, Branding is getting deeper dimensions and applies for larger CLUSTERING..
NO BETTER THAN NORDIC EXPERIENCE OR SIMILAR TO INSPIRE !…
Difference
Branding
- Focuses on WHO and WHAT creates a place
- Is Place Making: requires strategic decisions, investment, collaboration and buy-in from all place stakeholders
- Develops a comprehensive place brand identity
- Is about building a reputation (long-term process)
- Is supply-driven, inward-focused
Marketing
- Focuses on HOW the place communicates its offerings
- Is a market-driven process, using marketing techniques
- Is about satisfying needs of target markets (short- to mid-term process - campaigns)
- Is demand-driven, outward-focused
To
Branding place
We & YOU are to innovate / create and to imagine suitable sweet images and perception about your area to Transform / Upgrade / Empower and highlight Prominence to gain more attractiveness , those who are looking for new Responsible Partnerships would be sure in your side ….
