Welcome to Cyberstone International, for our 25th Anniversary Events we are refurbishing
and adding new exciting content. We apologize for some not yet ready Topics.. Enjoy and feel free to send us your comments @ :
Place branding (To not be confused as
Place marketing / Place promotion )
Cities and regions can be branded as well as products or services, we do involve our branding techniques and marketing strategies in their economic, political and cultural highlighting.
A not very simple job, a multidimensional one: any place has got a history, a culture, an ecosystem, all of them need a suitable networking of associations, "linking products, spaces, organizations and people.
For not yet Lucky Areas and for inclusive & sustainable Business Development, Branding is getting deeper dimensions and applies for larger CLUSTERING..
NO BETTER THAN NORDIC EXPERIENCE OR SIMILAR TO INSPIRE !…
- Focuses on WHO and WHAT creates a place
- Is Place Making: requires strategic decisions, investment, collaboration and buy-in from all place stakeholders
- Develops a comprehensive place brand identity
- Is about building a reputation (long-term process)
- Is supply-driven, inward-focused
- Focuses on HOW the place communicates its offerings
- Is a market-driven process, using marketing techniques
- Is about satisfying needs of target markets (short- to mid-term process - campaigns)
- Is demand-driven, outward-focused
We & YOU are to innovate / create and to imagine suitable sweet images and perception about your area to Transform / Upgrade / Empower and highlight Prominence to gain more attractiveness , those who are looking for new Responsible Partnerships would be sure in your side ….